Digital marketing tools are essential for your online business.
Making money online has everything to do with driving traffic to your blog, website, or social media account.
No matter what your side hustle consists of, there’s no doubt that digital marketing will come into play if you are going to be successful.
With a majority of commerce now occurring online, any competitive advantage that you can gain is critical.
Plus, you can utilize these same tools for your 9-to-5…perhaps you will even get a raise!
Either way, these three digital marketing tools should be the first to go in your toolbox.
Because Google is the primary vehicle for driving organic traffic to your website or blog, it only makes sense to make use of its “Google Trends” tool.
While free and available to anyone, Google Trends is one of the essential digital marketing tools at your disposal.
Google Trends allows you to analyze the popularity of any search query on Google.
Here’s a simple illustration of how it works using the term “Covid 19” for the past 5 years:
I picked Covid 19 because, obviously, it wasn’t a term anyone was searching for in the past year.
And I wanted to illustrate what it looks like when a term spikes drastically.
Another great feature is the ability to compare different search terms.
This comes in handy when identifying potential keywords that you can optimize using SEO strategies.
For the next example, I compared these two phrases:
“How to sell on eBay” and “How to sell on Amazon”
As you see, the search phrase related to Amazon has higher marks than eBay.
In fact, the phrase “How to sell on Amazon” has been trending up for several years.
This information could help you decide to focus on Amazon as opposed to eBay whether you are looking to sell on the platform itself or create a blog or YouTube channel related to one of the topics.
You can also filter by country which is helpful if your audience is outside of the United States.
SEMRush is one of the premier digital marketing tools available for anyone serious about maximizing their reach online.
Whether you are a digital marketing manager for a company or have your own business, website, or blog, SEMRush provides you with an extensive set of tools to ensure your SERO (search engine optimization) is on target.
Even freelancers are required to understand how SEO fits into their copywriting in 2020.
After all, it doesn’t matter how great of a product, service, or blog you have if you can’t get people to your website.
SEMRush allows you to identify keywords related to your niche that you can take advantage of, conduct extensive competitive research, and manage your marketing plan.
In a nutshell, SEMRush helps you (1) get more traffic and (2) generate more sales.
Check out this video which explains how to use SEMRush to find “long tail keywords”, one of the keys in maximizing SEO for your website or blog.
Ahrefs is another premier digital marketing tool that experts use.
It is similar to SEMRush but I think many users would agree that it is slightly easier to use.
I suggest checking out both to see what fits your needs the best but I imagine either will be effective if you put the time into learning about their best features.
With ahrefs, one of its key features is the keyword explorer.
Here is way you can begin researching keywords related to your niche or to identify a niche you want to pursue.
Here is an example:
Again I’ll use the keyword phrase “how to sell on eBay”.
First, ahrefs provides you with the “Keyword Difficulty” score.
This is a great way of identifying how much time and energy it will take to “break into a niche”.
The keyword difficulty score basically scores how difficult it is to potentially land on the first page of Google search results.
Since most people don’t ever scroll past the first page of search results, this is a key metric to keep an eye on when researching.
You also get the volume of the particular search phrase (50,000 monthly searches in this case), global volume (71,000), and, one of the best pieces of data, CPC (cost-per-click).
In this case, the CPC shows the average price that advertisers pay for each ad click in paid search results for this search phrase.
The higher the number the better: this means advertisers are paying more to get people to click on their paid ads related to these keywords.
Lets go further:
When we look at “Search suggestions”, we can see other variations of our original search phrase (“How to sell on eBay”).
This is a great way to identify a niche or sub-niche related to the parent topic that you could potentially take advantage of.
The search phrase “selling on ebay vs amazon” has a relatively low keyword difficulty score, a decent volume (1,700 monthly searches), and a great CPC ($16.00).
Again, this information could help make your decision to focus on Amazon as opposed to eBay or create content related to comparing the two.
Here’s another example using the search phrase “best items to resell” (which you can learn more about here).
While the volume is lower, the keyword difficulty is also very low.
This is the type of search phrase you could create a blog post or YouTube video around and potentially break into the coveted first page of Google search results.