Copywriting is one of the most lucrative skills to learn.
These 3 videos will help you in your freelancing journey to land copywriter jobs.
But why is copywriting so lucrative?
Companies are in the business of generating sales. One of the key tools they utilize is great sales copy.
You see sales copy in every type of marketing out there whether its print, video, or audio.
Every marketing ad or commercial employs some type of copy (good or bad) which makes copywriting a tremendous skill to start your freelance career with.
The best part is that it requires no prior skill or experience. In fact, you don’t even have to be a stellar writer.
Some of the best copywriters in the world suggest writing around a 5th grade level. After all, the goal isn’t to create long lasting literature.
The goal is to generate sales!
These free videos will help you land copywriter jobs, even if you are a beginner.
1. Complete Copywriting Tutorial
Brian Dean is the owner of Backlinko.com and put together a great concise breakdown of copywriting.
This video has been viewed over 236,000 times and it’s one you can go back to often because of the actionable advice inside.
Copywriting is a totally different type of writing.
It’s all about writing to increase sales, clicks, and conversions.
Forget what you learned in school; if you want to land copywriter jobs, you need to understand the most important elements of writing successful copy.
Brian does a great job of highlighting the most important elements in this video.
Bonus: A step-by-step guide on how to master SEO in 2020.
If you’re looking to land copywriter jobs as a freelancer on blogs or websites, SEO will be an essential piece of your writing.
2. Stefan Georgi spills the secrets of his RMBC method
Stefan Georgi is one of the world’s most successful modern day copywriters.
His copywriting has grossed over $700MM (!!!) and he’s been so successful he has developed his own copywriting method called the RMBC Method.
RMBC stands for research, mechanism, brief, and copy.
It currently costs almost $997 just to buy Georgi’s RMBC Method course.
Stefan just launched a new podcast (“The Road to a Billion”) which is loaded with amazing content.
But in this video, Stefan gives an incredible insight into his method for writing winning sales copy.
He speaks with another talented copywriter Justin Goff. This is 102 minutes of pure value.
Learn from the number one copywriter in the world and apply his strategies to your own copywriter jobs.
Bonus: Check out this incredible blog post where Stefan reveals one of his best strategies for writing successful sales copy.
(Hint: Anyone can do this!)
3. Email Copy Teardown — 50 Cal and Jason Hanson
Dennis Demori is a full-time freelancer who specializes in email marketing. He’s published multiple eBooks helping people like you land freelancing gigs and become full-time copywriters.
Email marketing opportunities present some of the best copywriter jobs for novices.
Email marketing is an incredibly effective tool when done right.
But most companies just aren’t very good at it.
Many modern marketing emails force their audience to quickly hunt for the “Unsubscribe” link or, worse, get dumped directly into your spam folder.
What does this mean?
It is easy to improve most companies’ email marketing campaigns.
And you can take advantage of this by seeking out copywriter jobs specifically related to email marketing.
In this video, Dennis does a complete breakdown of an email copy from one of the newsletters he personally subscribes to.
Specifically, look for his dissection of subject lines and why you want to optimize your “From” address.